PowerFrame — AI Employees for Service Businesses | 10 Agents Installed in 14 Days
BUILT, LAUNCHED & MANAGED FOR YOU IN 14 DAYS

Your front office,
running 24/7.
Not hired.
Installed.

While you slept last night, your top competitor took three of your leads. PowerFrame installs 10 AI employees on your business in 14 days — so every call gets answered, every lead gets replied to on iMessage in 8 seconds, every dead lead gets revived, and nothing leaves the building after hours.

See the install
✓ 14-day install guaranteed ✓ 30-day money-back ✓ No revenue clawback
2:47 AM5G ●●●●
B
Bob's HVACiMESSAGE · RESPONDED IN 8 SEC
My AC just died. House is 85 degrees. Can someone come today?
Hi Sarah — sorry about the AC. I can get you on the schedule. Is this residential or commercial?
Residential. 2,200 sqft
Mike, our senior tech, can be there at 8 AM. $89 service call. Lock it in?
Yes please
LIVE iMessage open rate 92% Average response time 8 SEC Leads captured today 2,849 Dead leads revived this month $480K Reviews collected today 312 Past clients re-engaged 1,247 LIVE iMessage open rate 92% Average response time 8 SEC Leads captured today 2,849 Dead leads revived this month $480K Reviews collected today 312 Past clients re-engaged 1,247
00 · THE DEMONSTRATION

The system, in motion.

75 seconds. No talking head, no stock footage, no characters. Pure kinetic typography and architectural motion design — the story of how service businesses bleed revenue, one missed call at a time.

REC · 00:00:00 THE DEMONSTRATION 01 / 01
1920 × 1080 · 24 FPS POWERFRAME 00:01:15
KINETIC TYPOGRAPHY · NO PAID ACTOR · MOTION DESIGN · PURE TYPE AND GEOMETRY
01 · MEET YOUR AI TEAM

Ten AI employees. One front office.

Most operators hire one receptionist. Then wonder why nothing after 5 PM gets handled. That is a single point of failure with a vacation policy. PowerFrame does not hire one employee. It installs ten — each with a specific job, each running while you sleep, each trained on your business, your pricing, your close rate. No hiring cycle. No turnover. Live in 14 days.

01
THE RECEPTIONIST

24/7 Phone Answering

Picks up every inbound call in under 3 seconds. Handles evenings, weekends, holidays, lunch breaks. Sounds human. Never puts a caller on hold. Never calls in sick.

  • Books straight into your calendar
  • Transfers emergencies to a human instantly
  • Handles all 50 states and Spanish
02
THE RESPONDER · iMESSAGE

Blue-Bubble Lead Reply

Hits every web form, iMessage, SMS, Instagram DM, and email in under 10 seconds. iMessage open rates run 92% — five times higher than green-text SMS. Leads contacted inside five minutes convert 21 times more.

  • iMessage first, SMS fallback for Android
  • Responds in the same channel they used
  • Personalized per inquiry, not a template
03
THE QUALIFIER

Lead Scoring & Routing

Asks three to five qualifying questions and scores every lead one to ten across five factors. Routes hot leads straight to closing. Nurtures warm ones. Filters tire-kickers out of your life.

  • Fast-tracks emergencies automatically
  • Flags hot leads to your phone in real time
  • Your team only sees qualified work
04
THE ESTIMATOR

Instant Range Quotes

Generates ballpark pricing on the spot based on job type, scope, and urgency. Kills the biggest friction point in service sales — the "we'll get back to you" black hole.

  • Closes 3 to 5× more than "we'll call you back"
  • Configured to your pricing, not generic data
  • Flags ambiguous jobs for human review
05
THE CLOSER

Objection Handler

Handles "that's too expensive," "I need to think about it," "I need other quotes" — with your vertical's proven playbook. Never pressures. Removes friction. Books the appointment before they hang up.

  • Vertical-specific scripts for HVAC, legal, dental, roofing
  • Escalates to human below confidence threshold
  • Close rate trained on your own wins
06
THE BOOKER

Calendar + Confirmations

Locks the appointment into your existing calendar (ServiceTitan, Jobber, Housecall Pro, GHL, Google). Sends instant iMessage and email confirmation. Triggers the reminder sequence.

  • 48h / 24h / 2h reminder cadence
  • Reschedule link on every message
  • Hands off to Dispatcher for tech assignment
07
THE DISPATCHER

Smart Tech Assignment

Assigns every booked job to the right technician. Matches skills, proximity, workload, availability. Prevents double-booking. Optimizes drive time so you run more jobs per day.

  • Emergency override for urgent work
  • Capacity warnings before you overbook
  • Routes stay tight, drive time drops
08
THE REVIVER · iMESSAGE

Dead Lead Resurrection

Works through the graveyard in your CRM — the leads your team forgot about. Hits them on iMessage with a reason to come back. Every dead lead is ad spend you already paid for.

  • Reactivates 6 to 24 month old leads on autopilot
  • Books warm ones straight into the calendar
  • Recovers $30K to $100K hidden in the database
09
THE CHAMPION · iMESSAGE

Past Client Re-Engagement

Reopens the conversation with past clients at the right interval for repeat work. Your last project was their best referral source — if anyone asks for it. This agent asks.

  • Maintenance reminders per service type
  • Seasonal re-engagement (spring tune-up, winter prep)
  • Referral asks triggered at moments of satisfaction
10
THE REPUTATION AGENT · iMESSAGE

5-Star Review Builder

Sends a review request by iMessage at the exact moment a customer is happiest — job completed, payment cleared. Routes unhappy feedback to you privately so you can fix it before it goes public.

  • Pushes 4 to 5 star reviews to Google and Yelp
  • Intercepts 1 to 3 star feedback for private resolution
  • Operators average 47 new reviews in 90 days
PIPELINE STARTER · THE FRONT OFFICE
All ten employees. Built, launched, managed for you in 14 days.
Built for operators under $1M ARR. Flat monthly. Six-month term. White-glove onboarding. Setup fee credits toward Full PowerFrame if you upgrade inside 12 months.
$2,500setup
$997/mo flat
Install the team →
02 · BUILT FOR YOUR VERTICAL

Not a generic bot. Pre-trained per industry.

Every vertical gets a snapshot pre-configured for its specific objections, pricing norms, compliance requirements, and emergency routing. Your estimator knows HVAC ballparks. Your closer knows legal ethics rules. Your qualifier knows what a Class IV roof means. No "training the AI on your business for six months." Day one it sounds like you've been running in this industry for a decade.

HVAC
HOME SERVICES

Plumbing · HVAC · Electrical

Emergency-triage priority routing, same-day scheduling logic, warranty questions, equipment-age qualification, Manual J familiarity. Knows the difference between a tune-up, a repair, and a full system replacement.

  • Emergency vs. routine dispatch rules
  • Residential + commercial triage
  • Seasonal re-engagement (spring AC, fall heat)
LAW
LEGAL SERVICES

Law Firms · Solo Practitioners

Conflict-check awareness, ethics-compliant language, case-type qualification, retainer range quoting, intake-form integration with Clio and MyCase. Never gives legal advice. Always discloses AI when asked.

  • PI, family, estate, corporate verticals
  • Statute-of-limitations urgency routing
  • Ethics-compliant outbound messaging
DDS
DENTAL + MEDICAL

Dental · Med Spa · Medical

HIPAA-adjacent (handles non-PHI only: scheduling, reminders, reviews). Insurance verification routing, recall recare scheduling, new-patient intake, no-show recovery. Never collects or transmits protected health information.

  • Recare reminder cadence per service
  • Insurance verification triage
  • Private unhappy-feedback routing
ROOF
ROOFING + EXTERIOR

Roofing · Siding · Storm Restoration

Storm-chase lead qualification, insurance claim awareness, ACV vs. RCV vocabulary, inspection scheduling with ladder assist + drone options. Hot lead escalation during storm events in your service area.

  • Storm-response priority routing
  • Insurance claim conversation flow
  • Free inspection booking logic
SPA
MED SPA + AESTHETICS

Med Spa · Aesthetics · Wellness

Treatment package consultation, membership model explanation, package-based pricing, before-and-after review generation routed to Google and Instagram. Handles reschedules around downtime requirements.

  • Membership vs. single-service qualification
  • Package pricing ranges by treatment
  • Instagram DM integration
RE
REAL ESTATE + MORTGAGE

Agents · Brokers · Lenders

Buyer vs. seller qualification, pre-approval routing, Fair Housing compliant language, showing-scheduling, CRM integration with Follow Up Boss + kvCORE + Chime. Dead lead revival on 6-18 month old buyer leads.

  • Buyer / seller / investor triage
  • Fair Housing compliant scripts
  • Lender partner handoff

OTHER VERTICALS

Auto repair. Landscape. Pest control. Pool service. Cleaning. Locksmith. Flooring. Kitchen / bath remodel. Moving. If your business runs on inbound leads and service appointments, there is a snapshot for you. If not yet, we build one.

03 · THE MATH

Move the sliders. See what's already gone.

Most operators track two leaks: missed calls and slow response. They have two more they do not: dead CRM leads rotting for 18 months, and past clients who quietly moved to a competitor. PowerFrame plugs all four. The math does not forgive you for not looking.

$10,125
MONTHLY REVENUE LEAKING · NOW
$121,500LOST ANNUALLY
10×vs. $997/MO
MISSED CALLS / SLOW RESPONSE$10,125
DEAD LEAD RECOVERY$11,250
PAST CLIENT REPEAT$9,000
04 · BEFORE AND AFTER

Same day. Same leads. Different outcome.

What a week looks like inside a service business with a single receptionist — versus the same week with ten AI employees on the payroll.

Moment
Without PowerFrame
With PowerFrame
Sat · 2:47 AM
VoicemailSarah's AC dies at 85°. Calls you. Gets your voicemail greeting. Calls the next HVAC on Google. You never knew she existed.
Mike booked for 8 AMReceptionist picks up in 3 sec. Responder texts confirmation. Booker locks 8 AM with Mike. $890 job saved. You sleep.
Mon · 10:14 AM
42-minute replyMeta ad form submits at 10:14. Sarah gets an email at 10:56. By then she's filled out three competitor forms. 80% gone.
8-second iMessageForm hits. Responder sends iMessage in under 10 sec. Qualifier asks 3 questions. Estimator quotes range. Closer books the appointment.
Wed · All day
Rotting in CRMThe lead from 8 months ago sits untouched. So do the 500 others. Your team is busy. Nobody will ever call these people back.
Revived and bookedReviver works the graveyard on iMessage. 50 reactivations per week. Two book for Tuesday. One repeats in 3 months. Ad spend paid twice.
Fri · 5:30 PM
Never askedHappy customer pays the invoice. Your tech says "if you loved us, leave a review." Customer says "sure." Never does.
5-star on GoogleReputation Agent sends review request by iMessage at payment-clear. Customer posts a 5-star. Triggered at happiness peak. Every job.
Next quarter
Called competitorFormer customer, 14 months silent, has a new problem. Forgot your name. Googles it. Calls the first result.
Booked repeat workChampion hits them on iMessage with a seasonal check-in two weeks before they need it. Books repeat. $1,200 job the competitor never sees.
05 · THE DATA

The research. Every agent earns its salary.

You are not the first to look at this data. You are the first in your vertical to install the system that makes it irrelevant. Every number below is the reason one of the ten employees exists.

HARVARD BUSINESS REVIEW
21×
Leads contacted within 5 minutes are 21 times more likely to qualify than those contacted after 30 minutes.
SOLVED BY: THE RESPONDER
FORRESTER · INVOCA
40%
Up to 40% of service-business calls go unanswered. 85% of missed callers never call back.
SOLVED BY: THE RECEPTIONIST
SERVICETITAN
27%
Average no-show rate across home services. PowerFrame clients drop to under 8% within 60 days.
SOLVED BY: THE BOOKER
RETENTION RESEARCH
67%
Of repeat revenue comes from customers who never received a single follow-up after their first service.
SOLVED BY: THE CHAMPION
BRIGHTLOCAL
88%
Of consumers read reviews before hiring a local service. Rating below 4.0 cuts contact rate by half.
SOLVED BY: THE REPUTATION AGENT
BIA / KELSEY
$75K
The average small service business loses $75,000 per year to missed calls and slow response alone.
SOLVED BY: ALL TEN
06 · WORKS WITH YOUR STACK

Your tools stay. PowerFrame writes to them.

PowerFrame is not a replacement CRM. It is the workforce that finally uses the CRM, calendar, and billing systems you already pay for. Every agent reads and writes to your existing stack. No data migration. No rip-and-replace. No "can we use both for six months while we transition."

CRM + FIELD SERVICE
ServiceTitan · Jobber · Housecall Pro · GoHighLevel · HubSpot · Salesforce · Zoho · Clio · MyCase · Follow Up Boss · kvCORE · Chime · Dentrix · Eaglesoft · Open Dental
READS AND WRITES NATIVELY
CALENDAR + SCHEDULING
Google Calendar · Outlook · Apple Calendar · Calendly · Acuity · SimplePractice · NexHealth · ServiceTitan Dispatch
TWO-WAY SYNC · REAL-TIME
COMMUNICATION + REVIEWS
Twilio · Retell · ElevenLabs · Apple iMessage · Google Business · Yelp · Facebook · Instagram · Angi
VOICE + iMESSAGE + DM
PAYMENT + BILLING
Stripe · QuickBooks · Xero · Wave · Square · Invoice2go · Housecall Pro Payments · ServiceTitan Payments
COLLECTS · ATTRIBUTES · REPORTS

DON'T SEE YOURS? WE ADD INTEGRATIONS IN 5 DAYS →

07 · THE FOUNDING 20

Twenty operators. One shared goal.

The founding tier is not a marketing gimmick. It is a deliberate constraint. The first 20 operators get $0 install, direct access to Michael, a seat in the weekly builder call, and the right to shape the roadmap on all 33 agents. In exchange, they become the case studies every operator after them reads before signing.

13
SPOTS REMAIN
$0
INSTALL COST
JUN 30
CLOSES
01 · Zero install fee. Normally $10,000.
02 · Direct Signal channel to Michael for the life of the contract.
03 · Weekly founders call with the other 19 operators.
04 · Roadmap voting rights on all 33 agents for year one.
05 · Lifetime founding pricing. Locked at 12% of lift even when the public rate rises to 18%.
06 · Case study status. Named on the site. Featured in Master Power content.
Claim a founding spot
QUALIFICATION: $1M+ ARR · CONSISTENT INBOUND LEADS · ONE WEAKEST PILLAR BELOW 5/10
08 · VS. EVERY ALTERNATIVE

The alternatives do not compete. Here is why.

Four options every operator considers. Three of them cost more and do less. One of them is PowerFrame.

PowerFrame
Pipeline Starter
Human
Receptionist
Answering
Service
Atlas Blue Do Nothing
Monthly cost$997$4,200+$300–800$997+$0
Hours covered24/7/36540 hrs/wk24/724/7None
iMessage channel
Response time8 sec~minutes~30 sec3–60 secNever
Dead lead revival
Past client re-engage
Review generation
Upgrade to full system
Performance pricing tier
Time to deploy14 days4–8 weeks1–2 weeks7–14 days
Calls in sick / quits✓ Never✗ Quarterly~✓ Never
09 · THE FULL SYSTEM

Ready for more than the front office? Install all 33.

Pipeline Starter gives you the 10 front-office employees. Full PowerFrame adds 23 more across all five pillars — and prices on performance instead of subscription.

P
Pipeline
FRONT OFFICE · INCLUDED ABOVE
O
Operations
SCHEDULE · ROUTE · OPTIMIZE
W
Wealth
ATTRIBUTE · BILL · COLLECT · UPSELL
E
Execution
SEO · GEO · ADS · SOCIAL
R
Reputation
SENTIMENT · BRAND PROTECTION

33 AGENTS TOTAL · ALL FIVE PILLARS · ONE OPERATING SYSTEM

PIPELINE STARTER

All 10 front-office agents.

Every call answered. Every lead replied to in 8 seconds on iMessage. Dead leads revived. Past clients re-engaged. Reviews collected. Built for under $1M ARR.


$2,500SETUP
$997/ MO FLAT
ForUnder $1M ARR
Deploy14 days
Term6 months
Agents10 front office
ChannelsVoice + iMessage + SMS
Pipeline Starter →
FOUNDING · 13 OF 20 LEFT
FULL POWERFRAME

All 33 agents. Priced on performance.

The complete five-pillar operating system. Pay a percentage of the measurable revenue we recover. Floor protects you. Percentage aligns us.


$10,000$0INSTALL
$1,997 – $5,000FLOOR · OR
12 – 18%OF LIFT
For$1M+ ARR
Deploy14 days
Term12 months
AgentsAll 33 · 5 pillars
Claim a founding spot →
10 · FOUR GUARANTEES

Four guarantees. Zero risk.

The reason most operators delay is not cost. It is fear. Fear the AI sounds fake. Fear it will not deliver. Fear they will be stuck paying for something they cannot use. These four guarantees remove all of it.

01
14-day install, or it's free.
If your 10 AI employees are not live and taking calls within 14 days of contract signing, your first month is on us. Every delay is on our clock.
02
30-day money-back.
If the system is not operational within 30 days of going live, full refund. Setup fee, monthly, everything. No questions. No clawback. You keep every lead we booked for you.
03
Zero revenue clawback.
Every dollar of revenue PowerFrame recovers during your subscription is yours — forever. We never claw back earned revenue on cancellation. The money you made with us stays made.
04
Month-to-month after term.
Six-month initial term to cover the setup investment. After that, month-to-month. Cancel anytime with 60 days notice. No automatic renewals. No long contracts. No exit penalties.
11 · WHAT OPERATORS ASK

The questions every owner asks. Straight answers.

How is this different from Atlas Blue?

Atlas Blue is the 10 front-office agents you see here. PowerFrame Pipeline Starter matches Atlas Blue feature for feature at the same price. But PowerFrame extends across all five pillars of your business when you are ready — Operations, Wealth, Execution, Reputation. Atlas stops at the front office. PowerFrame goes all the way to the ledger. Plus our Full tier prices on performance instead of subscription.

Why not just hire a receptionist?

Because one receptionist costs $4,200/month fully loaded, works 40 hours, takes two weeks of PTO, calls in sick six days a year, and quits every 18 months. PowerFrame installs ten AI employees — each specialized, each running 24/7/365, each trained on your business. Same price, five times the coverage, zero turnover. And that ignores the after-hours revenue you will never get with a human.

We already have a CRM. Do we need this?

A CRM is a filing cabinet. PowerFrame is a workforce. Your CRM stores contacts. PowerFrame responds in 8 seconds, qualifies, quotes, closes, books, reminds, revives old leads, re-engages past clients, and requests reviews. Our system writes to your existing CRM (ServiceTitan, Jobber, Housecall Pro, GoHighLevel, HubSpot). Think of PowerFrame as the team that finally uses the CRM you already pay for.

Will it sound robotic?

No. Trained on your scripts, your pricing, your objection handling. Modern voice and text AI is indistinguishable from a well-trained receptionist in most conversations. If a customer asks whether they are talking to AI, the agent discloses. Otherwise it sounds like a professional member of your team. Listen for yourself — click "Hear it work" at the top of this page.

Why iMessage and not just SMS?

iMessage open rates run 90%+, SMS runs 20%. Reply rates: 40%+ on iMessage, 5% on SMS. For iPhone users, you are sending blue bubbles with typing indicators and read receipts — not green-text blasts that get marked as spam. Android users fall back to SMS automatically. You reach the customer in the channel they actually use.

What if the AI makes a mistake?

You override, the system learns, a human reviews. Every account has a Client Operations Manager. The software does the work. The human guarantees it. Agents escalate to a human the instant they hit a confidence threshold below 70%. Error rate drops significantly between month one and month three as the system learns your business.

How fast do I see results?

Day 14: phones answered, every lead hit in under 10 seconds, Reviver agent working your cold CRM. Most clients see their first revived dead lead book an appointment within 72 hours of launch. First new 5-star review typically by day 21. First measurable revenue lift by end of month one.

Is PowerFrame TCPA and HIPAA compliant?

TCPA: yes, fully. Every outbound message includes opt-out language, we respect DNC lists, we capture consent at form submission, and we time-gate outbound calls per FCC rules (8 AM to 9 PM local time). For HIPAA-adjacent verticals — dental, medical, mental health, chiropractic — PowerFrame handles only non-PHI touchpoints: appointment scheduling, reminders, and review requests. We do not collect, store, or transmit protected health information. Your EMR stays in your EMR. This is deliberate architecture, not a shortcut.

What does the 14-day onboarding actually look like?

Day 1–3: discovery. We ingest your scripts, pricing, vertical objection handling, CRM access, calendar integration, and voice preferences. Day 4–10: build. Your 10 agents get configured, your vertical snapshot loads, your phone number provisions (or ports). Day 11–13: testing. We run 100+ simulated conversations, staff training session with your team, dry runs with a shadow number. Day 14: go-live. Your Client Operations Manager stays on for week 1 for daily check-ins, then weekly for month 1, then monthly thereafter. You do not sign up and disappear. You get actively managed.

What if I want out?

See Guarantee 02 and 04. 30-day money-back if the system is not operational. After the 6-month initial term, month-to-month with 60 days notice to cancel. No revenue clawback, ever. Everything documented in the MSA signed at install.

Michael Judd, Founder of PowerFrame and Master Power
MICHAEL JUDD FOUNDER · OPERATOR
THE OPERATOR · BUILT IN PUBLIC

Built by Michael Judd. Operator to operator.

Michael is the operator behind Master Power and the 79-agent ecosystem documented in public at masterpower.ai. PowerFrame is not built by a software company that happens to work with service businesses. It is built by an operator who has watched the same five revenue leaks drain service businesses over and over, then documented every fix.

Every agent prompt, every pricing mechanism, every operating decision is published as it is built. You can audit the builder before you sign the contract. There is no "proprietary black box." The 50+ agent XML prompts, the P.O.W.E.R. framework, the diagnostic scoring logic — all public.

79
AI AGENTS
DOCUMENTED
60K+
WORDS OF
PUBLIC PROMPTS
5
PILLAR
FRAMEWORK
— Michael Judd
12 · NEXT MOVE

Stop losing leads tonight.

Five minutes. Fifteen questions. See your exact monthly leak. The diagnostic recommends Pipeline Starter or Full PowerFrame based on your answers. No sales call. No spam.

Take the diagnostic
FREE · NO SALES CALL · INSTANT RESULTS · 13 FOUNDING SPOTS REMAIN
Test the team.
Pick how you want to see PowerFrame work. No sales call. No signup.
Start your 14-day install →