Water and fire restoration · Clovis, CA · September 2026 (month 4) · Sent October 3, 2026 by Michael Judd
Dave, Fourth month. Every after-hours call was answered, bookings are up a third on August, and you are now named in nine of the twenty AI questions we track, up from one at baseline. The one thing we need from you is below.
How this is tracked. Every call runs through a tracking number, so we know the source, the ring count, the outcome and the recording. Texts, follow-ups and bookings are logged in your HighLevel account, which you can open any time. Reviews and profile numbers come from Google. Rankings and AI answers are checked by hand on the same twenty searches and twenty questions each month.
1. The phones
212calls in+14 (+7%)
98.6%answered (209 of 212)3 missed; all 3 texted back
67 of 67after-hours and weekend calls answered+8 calls (+14%)
58visits booked by the assistant+14 (+32%)
14urgent calls transferred to on-call, with a summary
4.1 saverage time to answerlongest wait 11 s
When your calls come in
67 of 212 calls (32%) came in outside 8 a.m. to 6 p.m. Those are the ones that used to go to voicemail.
What callers wanted
Booked a visit58
Estimate requested, following up27
Urgent, transferred to on-call14
Question answered, no job61
Not a fit / out of area26
Spam blocked23
Where they came from
Google Business Profile71
Google Ads48
Website (organic)39
Referral / repeat31
Insurance / TPA23
Source is read from the tracking number the caller dialed, so this is measured, not guessed.
2. Follow-up
3missed-call text-backs sentmedian 38 s after the missed call
141follow-up texts on open estimates
9jobs booked from follow-up alonework that would otherwise have gone quiet
23spam and robocalls screened outnever reached your on-call phone
3. Reviews and complaints
11new reviews from 52 asked+4 (+57%)
4.9average rating this month
11 of 11replied to within 24 hours
2complaints reached you firstalerted in 3 min on average; neither became a review
4. Visibility
7 of 20tracked searches where you are in Google's top three+3 (+75%)
9 of 20AI questions where you are named+4 (+80%)
41calls from your Google profile+18 (+78%)
3,860profile views+950 (+33%)
AI answer check (5 of the 20 questions we ask every month)
Question asked
Where
Result
Who should I call for a burst pipe in Clovis?
ChatGPT
Named 2nd
Best water damage company near Fresno
Google AI
Named 1st
Does Northside Restoration bill insurance directly?
Gemini
Correct answer
24 hour flood cleanup Clovis CA
ChatGPT
Not named
Mold remediation companies in Fresno County
Google AI
Named 3rd
Work done on the site and listings
Pages added: Water damage restoration Fresno, Mold remediation Clovis, Fire and smoke cleanup Madera.
Mobile speed score: 41 before, 92 now.
14 directory listings corrected to match your name, address, phone and hours.
5. Our commitments this month
Commitment
Measured
Status
Calls answered within 3 rings (99% target)
99.1% (210 of 212)
Met
Missed-call text-back within 60 s
Median 38 s, all 3 under 60 s
Met
Complaint alerts within 5 min
2 of 2, average 3 min
Met
Report by 3rd business day
October 3
Met
Live within 14 days
Met in June
Met
6. What we did, what's next, what we need
Done in September
Rewrote the after-hours greeting to confirm the shutoff valve before the address; urgent transfers dropped from 19 to 14 with no complaints.
Published three service-and-city pages and fixed mobile speed (41 to 92).
Replied to all 11 reviews within 24 hours; two complaints reached you before they became reviews.
Added direct-bill vs. TPA routing rules you approved on the 12th.
Planned for next month
Add Spanish-language answering (you have 15 Spanish calls a month; we are losing some).
Two more city pages: Sanger and Selma.
Begin monthly photo updates on the profile; you send five photos, we do the rest.
The one thing we need from you
Five job-site photos a month, texted to Michael. That is the single biggest lever left on the profile.
Numbers come from the call platform, the text log and Google Business Profile for the calendar month. Rankings are checked on the first business day from Clovis, CA. AI answers are checked with the same twenty questions each month; models change, so expect movement both ways. Questions: reply to this email or call Michael directly. · Example report with illustrative numbers.